Nicoletti Advisory partners with founders, executives, and investors to unlock growth, strengthen leadership, and bring clarity to complexity.
We work with high-growth companies across APAC and globally, stepping in at pivotal moments — scaling go-to-market functions, navigating capital events, evolving executive teams, or aligning on strategic direction.
Founded by Suzy Nicoletti, an experienced APAC Managing Director, Nicoletti Advisory brings deep operator experience, practical commercial insight, and clear-headed perspective under pressure. Suzy has led teams and built markets across companies including Google, Twitter, Klaviyo, and Yotpo — giving her a front-row seat to what it takes to grow, lead and scale in real-world conditions.
Clients value our ability to bridge strategy and execution — rolling up sleeves when needed, while maintaining the altitude to guide senior decision-making. Whether embedded with a leadership team, advising at board level, or supporting through targeted engagements, we act as a true strategic partner — with an approach that echoes an ‘operating partner’ model increasingly adopted by global firms.
We tailor our advisory to your growth stage — whether you're scaling sales, entering APAC, evolving leadership, or sharpening strategic focus.
Strategic Advisory for Bold Leaders
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When you're scaling in APAC, Suzy is the person you want in your corner — she’s plugged in at every level.
Founder & CEO, Growth-Stage SaaS
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She’s a true operator — equally comfortable in a boardroom, on stage, or in the trenches with founders.
VC Partner, Growth Fund
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No one knows the Australian tech scene — or the people shaping it — quite like Suzy.
Founder, SaaS Startup
How we work best
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Scaling Strategy & Execution
Unlocking durable growth beyond founder-led hustle.
We help teams scale from intuition to structure — refining GTM motion, aligning exec focus, and building the systems and habits that unlock repeatable revenue.- Refine ICP, GTM sequencing, and sales motion
- Elevate hiring frameworks and team design
- Create focus through role clarity, priorities, and alignment
- Reduce founder bottlenecks, build exec capacity
For founders and CEOs scaling through Series A–C and needing operating clarity, not just capital.
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Embedded Growth Advisory
Retained, hands-on support to accelerate and stabilise revenue performance.
We work inside growth-stage companies — as a strategic partner to founders and a commercial operator across product, marketing and sales.- Identify and unblock revenue friction points
- Align product and sales for efficient velocity
- Build scalable GTM infrastructure: hiring, onboarding, enablement
- Coach and steady key GTM or exec leaders during transition
For VCs, founders, or PE funds needing embedded operating rigour without adding headcount.
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APAC Expansion Strategy
Guiding global tech companies entering APAC through Australia.
We support international leaders in launching APAC right — from sequencing market entry to building the team, messaging, and GTM for regional success.- Define launch strategy: which market, what role, and when
- Sequence product, sales, and marketing correctly for the region
- Act as fractional APAC lead or exec advisor to HQ
- Avoid common mistakes in hiring, messaging, and resourcing
For U.S. and EMEA-based companies looking to expand into APAC with confidence and context.
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Executive Mentoring for Scale
Supporting rising leaders — especially women — as they step into influence.
We work with executives navigating visibility, velocity, and internal complexity. Our mentoring is grounded in real operating experience, not just frameworks.- One-on-one strategy coaching for emerging VPs, GMs, or CCOs
- Support through career-family transitions without guilt
- Navigate internal politics with presence and power
- Unlock executive performance with clarity, not burnout
For founders backing rising stars, or leaders ready to scale themselves as they scale the business.
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Let’s connect.
If you’re building something meaningful and want experienced insight beside you — we’re here to help